Certified or Not - Impulse Buyer Beware

Wednesday, December 29, 2010 8:44:24 AM America/Los_Angeles

Why is there usually a significant markup in price for GIA certified diamonds. Is it because the GIA is recognized as the supreme court of grading? Is a GIA certified diamond worth the extra money? Is a diamond that is non-certified not a real diamond? Are the qualities of a non-certified diamond (clarity, cut, color, etc.) identifiable when graded by the EGL or other organizations?

Before making a purchase in a hurry, remember - Certification is the key to selecting a quality diamond at the lowest price. Certification is your only assurance of quality. A diamond certification is a detailed diamond quality report issued by an accredited independent gemological laboratory. Although Hadar Diamonds is a reputable vendor of GIA and EGL certified diamonds, it is our responsibility to educate consumers on the differences in quality. No, you do not have to pay a premium for a GIA certified diamond.

From Christmas to Valentines Day, consumers are always in a hurry. Even significant purchases like automobiles and fine jewelry are rushed through pocketbooks. As most people would use tools and gauges like Kelly Blue Book or Consumer Reports before purchasing a vehicle, wouldn’t it be wise to use the certification process as your gauge to purchasing an engagement ring? A wedding band? Seems like a wise decision to us.
Posted in Articles By

Susan Venancio